Marketing ROI & Conversion Velocity
Track lead acquisition channel performance, customer acquisition cost (CAC), and pipeline deal velocity.
Total Marketing Emails
14,820
Sent via Mautic 5 + SESNurture Open Rate
42.4%
Industry avg: ~21%Click-Through Rate (CTR)
12.8%
High-intent CTA clicksNurture to Booking
8.6%
Converts to Cal.com meetingChannel Attribution Matrix
Includes UTM click IDs & referrals| Acquisition Channel | Leads | Deals | Pipeline Value | Win Rate | CAC | ROI |
|---|
Pipeline Stage Velocity
Average time elapsed between key deal transitions across the Twenty CRM pipeline.